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~isPartOf:"Marketing intelligence & planning"
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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Beziehungsmarketing
64
Relationship marketing
64
Marketing
46
Marketing management
38
Marketingmanagement
38
Brand
37
Markenartikel
37
Internet marketing
32
Social Web
32
Social web
32
Online-Marketing
31
Customer satisfaction
24
Kundenzufriedenheit
24
Advertising effects
23
Werbewirkung
23
Einzelhandel
21
Retail trade
21
Dienstleistungsqualität
18
Service quality
18
Environmental consciousness
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Umweltbewusstsein
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Online retailing
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Online-Handel
16
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16
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16
Corporate Social Responsibility
14
Corporate social responsibility
14
Emerging economies
14
Emotion
14
Market research
14
Marktforschung
14
Schwellenländer
14
Viral marketing
14
Virales Marketing
14
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6
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Phau, Ian
8
Sharma, Piyush
6
Arli, Denni
5
Brennan, Ross
5
Casidy, Riza
4
Kumar, Prashant
4
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Chikweche, Tendai
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Simkin, Lyndon
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Dobele, Angela
2
Fernando, Angeline Gautami
2
Gaur, Sanjaya Singh
2
Gbadamosi, Ayantunji
2
Griffith, Denni Arli
2
Guercini, Simone
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lim, Ming
2
Lobo, Antonio
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
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Marketing intelligence & planning
Journal of business research : JBR
2,447
Journal of retailing and consumer services
1,988
SpringerLink / Bücher
1,140
International journal of consumer studies
784
International journal of hospitality management
766
Psychology & marketing
722
Journal of marketing research : JMR
705
The journal of brand management : an international journal
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
NBER working paper series
595
Journal of marketing
555
Working paper / National Bureau of Economic Research, Inc.
517
The journal of product & brand management
509
European journal of marketing : EJM
494
Management science : journal of the Institute for Operations Research and the Management Sciences
470
Journal of marketing management : MM
459
NBER Working Paper
457
Asia Pacific journal of marketing and logistics
434
Journal of the Academy of Marketing Science
416
Journal of travel and tourism marketing
396
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
395
Tourism management : research, policies, practice
392
Journal of retailing
391
Europäische Hochschulschriften / 5
368
Industrial marketing management : the international journal for industrial and high-tech firms
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Marketing letters : a journal of research in marketing
358
Journal of marketing communications
347
Technological forecasting & social change : an international journal
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
333
Cogent business & management
326
Springer eBook Collection
326
Journal of fashion marketing and management
324
Journal of consumer behaviour : an international research review
322
Journal of business ethics : JOBE
313
Journal of advertising research
312
International journal of retail & distribution management
310
The journal of consumer marketing
305
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ECONIS (ZBW)
339
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1
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
2
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
3
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
4
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
5
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
6
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
7
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
Saved in:
8
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
9
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
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