//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The zen of social media market...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
47
Online-Marketing
45
Social Web
32
Social web
32
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
12
Markenimage
12
Social media
11
Advertising effects
10
Werbewirkung
10
Brand
9
Markenartikel
9
E-commerce
8
Electronic Commerce
8
Marketing management
8
Marketingmanagement
8
Advertising
6
Internet
6
Online retailing
6
Online-Handel
6
Werbung
6
Customer integration
5
Kundenintegration
5
Website
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Brand attitude
3
Business-to-business marketing
3
Customer satisfaction
3
Distribution channel
3
Facebook
3
Influencer marketing
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
46
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
47
Author
All
Grace, Debra
2
Omkar Dastane
2
Shao, Wei
2
Ahmed, Riaz Uddin
1
Aini Aman
1
Alwi, Sharifah
1
Bal, Anjali
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Boateng, Henry
1
Bogoevska-Gavrilova, Irena
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chauhan, Abhishek
1
Ciunova-Shuleska, Anita
1
Cooper, Tony
1
D'Souza, Clare M.
1
Darlin Apasrawirote
1
Deans, Kenneth R.
1
Dimitriadis, Sergios
1
Dobele, Angela
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernandez, Dahlia
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Gvozdanovic, Igor
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Halvorson, Wade
1
Hartman, Anna E.
1
Hollebeek, Linda D.
1
Hsu, Li-Chun
1
Huhman, Bruce A.
1
Irigaray, Hélio Arthur Reis
1
Islam, Jamid Ul
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
89
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.
;
Vlachopoulou, Maria
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
Saved in:
2
CRM literature : conceptual and functional insights by keyword analysis
Kevork, Eleni K.
;
Vrechopoulos, Adam P.
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 48-85
Persistent link: https://www.econbiz.de/10009526389
Saved in:
3
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
4
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
Saved in:
5
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
6
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
7
Brand strategies in social media
Tsimonis, Georgios
;
Dimitriadis, Sergios
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10010380725
Saved in:
8
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
9
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
10
Location sharing on social networks : implications for marketing
Yavuz, Ramazan
;
Toker, Aysegul
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010406679
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->