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Socio-economic value co-creati...
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Relationship marketing
99
Beziehungsmarketing
97
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
33
Markenführung
33
Brand image
23
Markenimage
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Leckie, Civilai
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2
Casidy, Riza
2
Das, Kallol
2
Hollebeek, Linda D.
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2
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1
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1
Bove, Liliana L.
1
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1
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1
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Marketing intelligence & planning
Tourism management : research, policies, practice
1,441
Journal of business research : JBR
979
Tourism economics : the business and finance of tourism and recreation
950
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
850
Journal of retailing and consumer services
654
Tourism management perspectives : TMP
641
Journal of travel and tourism marketing
624
SpringerLink / Bücher
573
Industrial marketing management : the international journal for industrial and high-tech firms
537
Tourism analysis : an interdisciplinary tourism & hospitality journal
471
International journal of hospitality management
457
International journal of contemporary hospitality management
337
Tourism planning & development
316
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
304
The service industries journal
296
Annals of tourism research : ATR ; a social sciences journal
263
European Sport management quarterly : ESMQ
257
Journal of sport management : the official journal of the North American Society of Sport Management
256
The journal of services marketing
253
International Journal of Contemporary Hospitality Management
250
The journal of business & industrial marketing
237
Journal of hospitality marketing & management
236
Sport management review
230
Springer eBook Collection
221
Worldwide Hospitality and Tourism Themes
215
Journal of strategic marketing
199
Technological forecasting & social change : an international journal
198
Journal of the Academy of Marketing Science
187
Tourism review
168
International journal of sport management and marketing : IJSMM
166
Journal of vacation marketing : an international journal
163
Journal of destination marketing & management
157
Cogent business & management
156
Journal of hospitality and tourism insights
155
International journal of electronic customer relationship management : IJECRM
154
European research studies
153
Tourism and hospitality research : the surrey quarterly review
150
Tourism and hospitality research : THR
147
European Journal of Marketing
146
Gabler Edition Wissenschaft
142
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ECONIS (ZBW)
131
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1
Tourism
, ecotourism and
sport
tourism
: the framework for certification
Singh, Satyendra K.
;
Dash, Taps R.
;
Vashko, Irina
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011569501
Saved in:
2
Comments and responses' combination : tourist destination's moderating effect
Wei, Helin
;
Shan, Donglu
;
Zhu, Shaoying
;
Wu, Decheng
; …
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 914-928
Persistent link: https://www.econbiz.de/10013393603
Saved in:
3
What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
Saved in:
4
How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 646-670
Persistent link: https://www.econbiz.de/10011534905
Saved in:
5
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
6
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
7
Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
Cambra-Fierro, Jesus
;
Melero-Polo, Iguacel
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 277-295
Persistent link: https://www.econbiz.de/10011700853
Saved in:
8
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
9
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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