Narrow search
Showing 1 - 10 of 34
Cover Image
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed; Zhang, Jian; Eid, Riyad - In: Marketing intelligence & planning 42 (2024) 1, pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Cover Image
Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu - In: Marketing intelligence & planning 40 (2022) 1, pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
Cover Image
Comments and responses' combination : tourist destination's moderating effect
Wei, Helin; Shan, Donglu; Zhu, Shaoying; Wu, Decheng; … - In: Marketing intelligence & planning 40 (2022) 7, pp. 914-928
Persistent link: https://www.econbiz.de/10013393603
Cover Image
Country image as a nation-branding tool
Hakala, Ulla; Lemmetyinen, Arja; Kantola, Satu-Päivi - In: Marketing intelligence & planning 31 (2013) 5, pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Cover Image
Evaluating the performance of destination marketing systems (DMS) : stakeholder perspective
Sigala, Marianna - In: Marketing intelligence & planning 32 (2014) 2, pp. 208-231
Persistent link: https://www.econbiz.de/10010364046
Cover Image
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Cover Image
Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Cover Image
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.; Patel, Jayesh D.; Savalia, Jignasa R. - In: Marketing intelligence & planning 33 (2015) 1, pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
Cover Image
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Cover Image
Green segmentation : a cross-national study
Yilmazsoy, Baris; Schmidbauer, Harald; Rösch, Angi - In: Marketing intelligence & planning 33 (2015) 7, pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886