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Brand management
111
Markenführung
111
Brand image
73
Markenimage
73
Consumer behaviour
69
Konsumentenverhalten
69
Brand
42
Markenartikel
42
Beziehungsmarketing
29
Relationship marketing
29
Internet marketing
20
Online-Marketing
20
Social Web
19
Social web
19
Advertising effects
12
Werbewirkung
12
Destination management
10
Destinationsmanagement
10
Brand loyalty
9
Designation of origin
8
Herkunftsbezeichnung
8
Marketing management
8
Marketingmanagement
8
Social media
8
Brand equity
7
Corporate reputation
7
Customer integration
7
Emerging economies
7
Firmenimage
7
Kundenintegration
7
Schwellenländer
7
Tourism marketing
7
Tourismusmarketing
7
Brand awareness
6
Customer satisfaction
6
Kundenzufriedenheit
6
Brand architecture
5
China
5
Confidence
5
Emotion
5
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117
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4
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2
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English
119
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Phau, Ian
4
Bang, Nguyen
2
Chandrasekar, Kalpana
2
Guercini, Simone
2
Kumar, Sushant
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Rehman, Varisha
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Andrea Gudmundsdóttir
1
Anning-Dorson, Thomas
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Banerjee, Shubhomoy
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bengtsson, Maria
1
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1
Borzekowski, Dina
1
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1
Brem, Alexander
1
Brennan, Ross
1
Briggs, Maxwell
1
Brito, Eliane Pereira Zamith
1
Brown, Stephen
1
Byon, Kevin K.
1
Cardinale, Sylvia
1
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Marketing intelligence & planning
Journal of business research : JBR
633
The journal of brand management : an international journal
564
The journal of product & brand management
386
SpringerLink / Bücher
327
Journal of retailing and consumer services
300
Tourism management : research, policies, practice
279
Journal of travel and tourism marketing
205
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
178
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
142
European journal of marketing : EJM
127
Journal of Product & Brand Management
118
Tourism management perspectives : TMP
117
World Bank E-Library Archive
117
Cogent economics & finance
116
Asia Pacific journal of marketing and logistics
113
Journal of strategic marketing
113
Psychology & marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
108
International journal of hospitality management
107
Policy research working paper : WPS
107
Tourism analysis : an interdisciplinary tourism & hospitality journal
106
Cogent business & management
103
Journal of marketing management : MM
103
Springer eBook Collection
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Strategic Direction
101
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
86
Journal of destination marketing & management
85
IFPRI discussion paper
84
Journal of the Academy of Marketing Science
84
Journal of marketing
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of promotion management : innovations in planning and applied research
77
International journal of contemporary hospitality management
76
Research
74
Tourism planning & development
72
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
119
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1
Re-branding Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
2
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
3
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
4
Gastronomic manifestation in the function of branding a tourist destination
Čavić, Slobodan
;
Ćurčić, Nikola
;
Radivojevic, Nikola
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 749-770
Persistent link: https://www.econbiz.de/10015056903
Saved in:
5
Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
Saved in:
6
Development of a scale measuring destination image
Byon, Kevin K.
;
Zhang, James J.
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 508-532
Persistent link: https://www.econbiz.de/10008652215
Saved in:
7
The importance of destination image analysis to UK rural tourism
Greaves, Nicola
;
Skinner, Heather
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10008652216
Saved in:
8
Brand image assessment : international visitors' perceptions of Cape Town
Prayag, Girish
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10008652218
Saved in:
9
Evaluating the performance of destination marketing systems (DMS) : stakeholder perspective
Sigala, Marianna
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10010364046
Saved in:
10
Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
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