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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Online-Marketing"
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Brand image
Experiment
Online-Marketing
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
70
Markenführung
70
Markenimage
61
Beziehungsmarketing
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105
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Klink, Richard R.
3
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2
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2
Dens, Nathalie
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
799
Journal of retailing and consumer services
440
The journal of brand management : an international journal
352
The journal of product & brand management
335
Psychology & marketing
226
International journal of internet marketing and advertising : IJIMA
216
SpringerLink / Bücher
195
Journal of marketing communications
193
International journal of hospitality management
184
Tourism management : research, policies, practice
179
Journal of travel and tourism marketing
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
European journal of marketing : EJM
144
Journal of advertising research
141
Management science : journal of the Institute for Operations Research and the Management Sciences
140
Asia Pacific journal of marketing and logistics
138
International journal of advertising : the review of marketing communications
137
Industrial marketing management : the international journal for industrial and high-tech firms
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
126
Journal of marketing research : JMR
120
Marketing intelligence & planning
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Information systems research : ISR
114
Journal of promotion management : innovations in planning and applied research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of marketing
112
International journal of advertising : the quarterly review of marketing communications
110
Journal of consumer research : JCR ; an interdisciplinary bimonthly
110
Journal of marketing management : MM
104
Cogent business & management
102
Springer eBook Collection
101
Journal of international consumer marketing
99
Journal of the Academy of Marketing Science
96
Technological forecasting & social change : an international journal
96
International journal of electronic marketing and retailing : IJEMR
94
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
93
Journal of promotion management : JPM
93
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ECONIS (ZBW)
105
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1
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
4
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
7
Predicting firm market performance using the social media promoter score
Chung, Sunghun
;
Shin, Donghyuk
;
Park, Jooyoung
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
Saved in:
8
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
9
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
10
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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