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Swani, Kunal; Labrecque, Lauren I. - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 279-298

Persistent link: https://www.econbiz.de/10012301469

Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422

Persistent link: https://www.econbiz.de/10011399060

Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690

Persistent link: https://www.econbiz.de/10011399213

Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186

Persistent link: https://www.econbiz.de/10011339358

Ko, Dongwoo; Seo, Yuri; Jung, Sang-Uk - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 377-390

Persistent link: https://www.econbiz.de/10011312156

Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10011443998

Kim, John; Naylor, Gillian; Sivadas, Eugene; Sugumaran, … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 411-421

Persistent link: https://www.econbiz.de/10011537257

Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341

Persistent link: https://www.econbiz.de/10010401317

Tipgomut, Pornchanoke; Paas, Leonard J.; McNaught, Angela - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 441-454

Persistent link: https://www.econbiz.de/10012793429

Doorn, Jenny van; Hoekstra, Janita Cornelia - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 339-351

Persistent link: https://www.econbiz.de/10010207199