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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.; Nenkov, Gergana Y. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
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The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
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Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew; Pyle, Martin A.; Ashworth, Laurence - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 253-261
Persistent link: https://www.econbiz.de/10009530046
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When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona; Spanjol, Jelena - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
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Situational and trait interactions among goal orientations
Haws, Kelly L.; Bearden, William O.; Dholakia, Utpal M. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
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Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg; Bartels, Daniel M.; Giuliano, Paola; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
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Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett; Zahay, Debra L.; Thorbjørnsen, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003666100