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Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
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Hoping grey goes green : air pollution's impact on consumer automobile choices
Li, Jia; Moul, Charles C.; Zhang, Wanqing - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 267-279
Persistent link: https://www.econbiz.de/10011675177
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The effect of a no-pain, no-gain lay theory on product efficacy perceptions
Kramer, Thomas; Irmak, Caglar; Block, Lauren G.; Ilyuk, … - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 517-529
Persistent link: https://www.econbiz.de/10009579995
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Regulatory fit effects for injunctive versus descriptive social norms : evidence from the promotion of sustainable products
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10009742800
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Do sustainable products make us prevention focused?
Bullard, Olya; Manchanda, Rajesh V. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10009742802
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Social utility and fashion behavior
MacIntyre, Shelby H. - In: Marketing letters : a journal of research in marketing 3 (1992) 4, pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
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Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan - In: Marketing letters : a journal of research in marketing 3 (1992) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
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Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin; Sung, Yongjun; Drumwright, Minette E. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie; Dawar, Niraj - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 285-294
Persistent link: https://www.econbiz.de/10011486533