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~isPartOf:"Marketing letters : a journal of research in marketing"
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Brand management
70
Markenführung
70
Consumer behaviour
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51
Brand image
46
Markenimage
46
Brand
33
Markenartikel
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Klink, Richard R.
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2
Batra, Rajeev
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2
DeSarbo, Wayne
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Gunasti, Kunter
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Kouril, Michal
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Labrecque, Lauren I.
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Roy, Abhik
2
Trump, Rebecca K.
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Wu, Lan
2
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1
Ahn, Hongmin
1
Baghi, Ilaria
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Besharat, Ali
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
607
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Journal of Product & Brand Management
117
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
85
Journal of the Academy of Marketing Science
84
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
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ECONIS (ZBW)
76
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1
Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 561-584
Persistent link: https://www.econbiz.de/10009579991
Saved in:
2
The influence of demand factors on dynamic competitive pricing strategy : an empirical study
Roy, Abhik
;
Raju, Jagmohan Singh
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009305522
Saved in:
3
Effectiveness of some simple pricing strategies under varying expectations of competitor behavior
Griffith, David E.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10001141824
Saved in:
4
Advertising competition and industry channel structure
Wang, Chih-jen
;
Chen, Ying-Ju
;
Wu, Chi-cheng
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009125069
Saved in:
5
Distortion of price discount perceptions through the left-digit effect
Lin, Chien-Huang
;
Wang, Jyh-Wen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011653746
Saved in:
6
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
7
A model of the role of free drug samples in physicians' prescription decisions
Joseph, Kissan
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003805708
Saved in:
8
Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
Saved in:
9
Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat
;
Lei, Jing
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003805723
Saved in:
10
Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Sinapuelas, Ian Clark
;
Robinson, William Thomas
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003819980
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