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Consumer behaviour
292
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Brand management
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Kim, Jungkeun
4
Barone, Michael J.
3
Bell, David R.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Chen, Qimei
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,072
Journal of retailing and consumer services
1,934
International journal of consumer studies
774
International journal of hospitality management
760
NBER working paper series
722
Psychology & marketing
672
Working paper / National Bureau of Economic Research, Inc.
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER Working Paper
550
SpringerLink / Bücher
453
Discussion paper series / IZA
417
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
European journal of marketing : EJM
382
Journal of marketing management : MM
368
Journal of marketing research : JMR
363
The journal of brand management : an international journal
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Tourism management : research, policies, practice
340
Journal of travel and tourism marketing
326
Cogent business & management
321
Journal of international consumer marketing
321
Journal of business ethics : JOBE
313
Journal of the Academy of Marketing Science
311
Journal of retailing
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of marketing
304
Journal of marketing communications
303
IZA Discussion Paper
298
Journal of fashion marketing and management
298
International journal of retail & distribution management
295
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
288
Technological forecasting & social change : an international journal
279
International journal of contemporary hospitality management
277
The journal of services marketing
265
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ECONIS (ZBW)
304
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1
Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett
;
Zahay, Debra L.
;
Thorbjørnsen, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
Saved in:
2
Hoping grey goes green : air pollution's impact on consumer automobile choices
Li, Jia
;
Moul, Charles C.
;
Zhang, Wanqing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 267-279
Persistent link: https://www.econbiz.de/10011675177
Saved in:
3
Celebrity endorsements and
women
consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
4
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
5
Chooser or suitor? : the effects of mating cues on men’s versus
women
’s reactions to commercial rejection
Chen, Rui
;
Shen, Hao
;
Yang, Chun-Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 659-679
Persistent link: https://www.econbiz.de/10013454714
Saved in:
6
Advertising competition and industry channel structure
Wang, Chih-jen
;
Chen, Ying-Ju
;
Wu, Chi-cheng
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009125069
Saved in:
7
Development and validation of the Agents' Socially Desirable Responding (ASDR) scale
Manning, Kenneth C.
;
Bearden, William O.
;
Tian, Kelly
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003805710
Saved in:
8
Customer portfolio composition and customer equity feedback effects : student diversity and acquisition in educational communities
Lewis, Michael
;
Mitra, Debanjan
;
Yoon, Yeujun
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009723163
Saved in:
9
Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach
Krider, Robert E.
;
Li, Tieshan
;
Liu, Yong
;
Weinberg, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003666091
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10
Revenue implication of auction value in k-price sealed-bid auctions : an experimental study
Lim, Wei Shi
;
Lee-Partridge, Joo Eng
;
Soo, Jiuan Tan
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003666097
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