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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,015
Journal of retailing and consumer services
1,950
International journal of consumer studies
766
International journal of hospitality management
731
Psychology & marketing
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
512
Working paper / National Bureau of Economic Research, Inc.
439
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
NBER Working Paper
385
Journal of marketing research : JMR
367
SpringerLink / Bücher
360
European journal of marketing : EJM
353
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Journal of retailing
333
Journal of international consumer marketing
323
Journal of travel and tourism marketing
317
Journal of marketing management : MM
311
Journal of marketing communications
303
Journal of marketing
300
International journal of retail & distribution management
298
Cogent business & management
297
Journal of fashion marketing and management
295
Tourism management : research, policies, practice
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
The international review of retail, distribution and consumer research
294
Journal of consumer behaviour : an international research review
290
The journal of consumer marketing
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
Journal of the Academy of Marketing Science
277
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
303
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1
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
2
The relationship between in-store marketing and observed sales for organic versus fair trade products
Herpen, Erica van
;
Nierop, Johannes Erjen Maurice van
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009530703
Saved in:
3
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
4
The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl
;
Sawyer, Alan G.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
Saved in:
5
Visual attention, buying impulsiveness, and consumer behavior
Khachatryan, Hayk
;
Rihn, Alicia
;
Behe, Bridget
;
Hall, …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10011820267
Saved in:
6
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
7
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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8
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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9
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
10
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
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