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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
41
Werbewirkung
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Breugelmans, Els
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
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Yoon, Song-oh
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Ahuvia, Aaron
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Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
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DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Grégoire, Yany
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Guha, Abhijit
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Hill, Ronald Paul
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Häubl, Gerald
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Kamleitner, Bernadette
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Keller, Kevin Lane
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Klink, Richard R.
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Kouril, Michal
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Laurent, Gilles
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,258
Journal of retailing and consumer services
2,043
Technological forecasting & social change : an international journal
1,551
NBER working paper series
1,241
Working paper / National Bureau of Economic Research, Inc.
1,079
NBER Working Paper
1,003
SpringerLink / Bücher
972
International journal of hospitality management
799
International journal of consumer studies
779
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Discussion paper / Centre for Economic Policy Research
528
Management science : journal of the Institute for Operations Research and the Management Sciences
504
Research policy : policy, management and economic studies of science, technology and innovation
465
Discussion paper series / IZA
431
Working paper
431
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
402
Discussion paper
388
CESifo working papers
384
Springer eBook Collection
375
European journal of marketing : EJM
363
Journal of marketing research : JMR
358
Applied economics
356
Technology analysis & strategic management
355
The journal of brand management : an international journal
355
Journal of retailing
352
Journal of travel and tourism marketing
351
Cogent business & management
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Telecommunications policy : the international journal of digital economy, data sciences and new media
344
Tourism management : research, policies, practice
343
Journal of marketing management : MM
332
European journal of operational research : EJOR
327
Journal of international consumer marketing
324
The international review of retail, distribution and consumer research
312
The journal of services marketing
311
International journal of retail & distribution management
310
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ECONIS (ZBW)
310
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1
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
2
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
3
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
4
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
5
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
6
A pricing model for group-buying auction based on customers' waiting-time
Vaghefi, Mahyar Sharif
;
Vaghefi, Mahrad Sharif
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010439149
Saved in:
7
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
8
Impulse versus opportunistic purchasing during a grocery shopping experience
Massara, Francesco
;
Melara, Robert D.
;
Liu, Sandra S.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 361-372
Persistent link: https://www.econbiz.de/10010439169
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9
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
10
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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