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The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
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The impact of social media conversations on consumer brand choices
Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna; Riccaboni, Massimo; Romiti, Anna - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal; Labrecque, Lauren I. - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
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Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye; Chen, Ming; Hui, Sam - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
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Social media sentiment polarization and its impact on product adoption
Zhao, Ping; Zhenfeng, Ma; Gill, Tripat; Ranaweera, Chatura - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 497-512
Persistent link: https://www.econbiz.de/10014334082