Narrow search
Showing 1 - 10 of 324
Cover Image
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Cover Image
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Cover Image
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Cover Image
The impact of social media conversations on consumer brand choices
Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Cover Image
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal; Labrecque, Lauren I. - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Cover Image
Using virtual reality to increase charitable donations
Kristofferson, Kirk; Daniels, Michelle E.; Morales, … - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Cover Image
The Second Digital Revolution
Rindfleisch, Aric - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
Cover Image
When more likes is not better : the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness
Vries, Eline L. E. de - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 275-291
Persistent link: https://www.econbiz.de/10012144811
Cover Image
Predicting firm market performance using the social media promoter score
Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
Cover Image
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan; Qiu, Liangfei; Chen, Hailiang; Yen, Benjamin - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 429-448
Persistent link: https://www.econbiz.de/10014334060