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Consumer behaviour
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Brand management
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Kim, Jungkeun
4
Barone, Michael J.
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Blanchard, Simon J.
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Drolet, Aimee
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Schmitt, Bernd
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,394
Journal of retailing and consumer services
2,007
SpringerLink / Bücher
894
European Journal of Marketing
818
International journal of hospitality management
798
International journal of consumer studies
788
Psychology & marketing
735
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER working paper series
584
Working paper / National Bureau of Economic Research, Inc.
492
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Journal of Consumer Marketing
468
Technological forecasting & social change : an international journal
465
European journal of marketing : EJM
445
Journal of marketing management : MM
430
NBER Working Paper
427
Asia Pacific journal of marketing and logistics
423
The journal of product & brand management
417
Tourism management : research, policies, practice
415
Journal of marketing research : JMR
395
Journal of marketing
389
The journal of brand management : an international journal
389
Journal of travel and tourism marketing
388
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
368
Marketing Intelligence & Planning
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of marketing communications
356
Cogent business & management
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of the Academy of Marketing Science
340
Industrial marketing management : the international journal for industrial and high-tech firms
339
Journal of international consumer marketing
334
Journal of business ethics : JOBE
332
Springer eBook Collection
331
Journal of retailing
324
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
306
Journal of fashion marketing and management
306
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ECONIS (ZBW)
324
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1
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
2
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
3
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
4
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
5
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
6
Using virtual reality to increase charitable donations
Kristofferson, Kirk
;
Daniels, Michelle E.
;
Morales, …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Saved in:
7
The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
Saved in:
8
When more likes is not better : the consequences of high and low likes-to-followers ratios for perceived account credibility and social media
marketing
effectiveness
Vries, Eline L. E. de
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10012144811
Saved in:
9
Predicting firm market performance using the social media promoter score
Chung, Sunghun
;
Shin, Donghyuk
;
Park, Jooyoung
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
Saved in:
10
Movie fit uncertainty and interplay between traditional advertising and social media
marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
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