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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
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Werbewirkung
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English
312
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Kim, Jungkeun
4
Barone, Michael J.
3
Bell, David R.
3
Blanchard, Simon J.
3
Bradlow, Eric T.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Vinhas, Alberto Sa
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Biswas, Abhijit
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Chen, Ying-Ju
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Draganska, Michaela
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Gibbs, Richard
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Hsiao, Lu
2
Häubl, Gerald
2
Jang, Sungha
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,106
Journal of retailing and consumer services
1,997
International journal of hospitality management
1,477
Tourism management : research, policies, practice
1,450
Tourism economics : the business and finance of tourism and recreation
1,036
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
819
International journal of consumer studies
766
Tourism management perspectives : TMP
675
Psychology & marketing
666
Journal of travel and tourism marketing
641
International journal of contemporary hospitality management
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
542
Tourism analysis : an interdisciplinary tourism & hospitality journal
464
Working paper / National Bureau of Economic Research, Inc.
455
SpringerLink / Bücher
451
Journal of hospitality marketing & management
424
Asia Pacific journal of marketing and logistics
417
NBER Working Paper
409
The journal of product & brand management
397
Management science : journal of the Institute for Operations Research and the Management Sciences
390
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
378
Journal of marketing research : JMR
367
European journal of marketing : EJM
365
The journal of brand management : an international journal
351
Journal of retailing
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Cogent business & management
330
Journal of international consumer marketing
322
Journal of marketing management : MM
317
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of marketing communications
301
The service industries journal
301
Journal of marketing
296
Journal of fashion marketing and management
293
Technological forecasting & social change : an international journal
291
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ECONIS (ZBW)
312
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1
Perceptions of price (un)fairness in a channel context
Ratchford, Mark
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 343-353
Persistent link: https://www.econbiz.de/10010439201
Saved in:
2
Behavioral research and empirical modeling of marketing channels : implications for both fields and a call for future research
Meyer, Robert J.
;
Vosgerau, Joachim
;
Singh, Vishal
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10008648788
Saved in:
3
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
4
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
5
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
6
A mathematical reformulation of the reference price
Dayaratna, Kevin D.
;
Kannan, P. K.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 839-849
Persistent link: https://www.econbiz.de/10009579961
Saved in:
7
Integrated mixed logit and latent variable models
Danthurebandara, Vishva Manohara
;
Vandebroek, Martina
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 245-259
Persistent link: https://www.econbiz.de/10009786895
Saved in:
8
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
9
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
10
Exclusive dealing without territory exclusivity in multichannel systems : managing channel conflict and driving commitment
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10011930012
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