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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
53
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Brand image
49
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Kim, Jungkeun
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Schmitt, Bernd
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Barone, Michael J.
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Blanchard, Simon J.
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Breugelmans, Els
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Drolet, Aimee
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Bradlow, Eric T.
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Böckenholt, Ulf
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Doorn, Jenny van
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,539
Journal of retailing and consumer services
2,096
SpringerLink / Bücher
889
International journal of hospitality management
860
NBER working paper series
845
International journal of consumer studies
788
Psychology & marketing
762
Working paper / National Bureau of Economic Research, Inc.
733
NBER Working Paper
643
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Management science : journal of the Institute for Operations Research and the Management Sciences
569
Technological forecasting & social change : an international journal
549
Tourism management : research, policies, practice
479
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
457
Asia Pacific journal of marketing and logistics
443
Journal of business ethics : JOBE
435
The journal of product & brand management
421
Journal of travel and tourism marketing
417
Industrial marketing management : the international journal for industrial and high-tech firms
413
European journal of marketing : EJM
403
Journal of marketing research : JMR
398
The journal of brand management : an international journal
397
Journal of marketing management : MM
390
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
376
CESifo working papers
375
Cogent business & management
374
Journal of economic behavior & organization : JEBO
371
Discussion paper / Centre for Economic Policy Research
363
Journal of retailing
361
Journal of marketing
359
Journal of marketing communications
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Springer eBook Collection
344
Electronic commerce research
337
Information systems research : ISR
335
Journal of international consumer marketing
335
Journal of economic psychology : research in economic psychology and behavioral economics
332
International journal of contemporary hospitality management
330
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ECONIS (ZBW)
324
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1
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
2
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
3
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
4
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
5
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
6
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
7
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
8
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
9
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
10
When more likes is not better : the consequences of high and low likes-to-followers ratios for perceived account
credibility
and social media marketing effectiveness
Vries, Eline L. E. de
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10012144811
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