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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Consumer behaviour
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
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1
Social Media Influencers in virtual selling tools? : how do consumers perceive the influencer's role in
fashion
hauls on Instagram, and how do these perceptions affect purchase int...
Mahn, Luisa
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
5
,
pp. 52-58
Persistent link: https://www.econbiz.de/10014373828
Saved in:
2
Japan has developed luxury brands
Nagasawa, Shin'ya
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
5
,
pp. 58-67
Persistent link: https://www.econbiz.de/10011560341
Saved in:
3
Multisensory
brand
experiences in digital media
Musiolik, Thomas Heinrich
;
Karunanayaka, Kasun
;
Cheok, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
1
,
pp. 52-57
Persistent link: https://www.econbiz.de/10012010912
Saved in:
4
The impact of friendliness on
brand
perception
Engel, Jan
;
Tran, Caroline
;
Pavlek, Natalie
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 82-94
Persistent link: https://www.econbiz.de/10010256429
Saved in:
5
Is your
brand
a one-night stand? : managing consumer-
brand
relationships
Neudecker, Niels
;
Hupp, Oliver
;
Stein, Alexandra
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
Saved in:
6
Return on
Brand
Investment : taking a data-driven approach to branding
Reichelt, Roman
;
Nguyen, Minh Dang
;
Trachsel, Stephanie
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
5
,
pp. 20-27
Persistent link: https://www.econbiz.de/10014373823
Saved in:
7
When brands take a stand : navigating emotional reactions to
brand
activism
Wannow, Stefanie
;
Haupt, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
2
,
pp. 44-51
Persistent link: https://www.econbiz.de/10013163636
Saved in:
8
Perceptions of sustainability vs. quality features : an experimental study on young consumers' quality perceptions of foods and beverages
Walter, Goetz
;
Leser, Selina
;
Ottmann, Hannes
;
Hartmann, Kim
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
2
,
pp. 36-42
Persistent link: https://www.econbiz.de/10014246782
Saved in:
9
Taktiken im Marketing : wie bewegen wir den gleichgültigen Kunden? : denn der
Brand
tut's nicht mehr
Rutschmann, Marc
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
2
,
pp. 86-89
Persistent link: https://www.econbiz.de/10011965340
Saved in:
10
How brands can create social currency : a framework for managing brands in a network era
Zinnbauer, Markus
;
Honer, Tobias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
5
,
pp. 50-55
Persistent link: https://www.econbiz.de/10009313274
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