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Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645

Persistent link: https://www.econbiz.de/10011372817

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Qian, Yi; Xie, Hui - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 437-448

Persistent link: https://www.econbiz.de/10010370700

Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011999542

Algesheimer, René; Borle, Sharad; Dholakia, Utpal M.; … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 756-769

Persistent link: https://www.econbiz.de/10008652585

Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429

Persistent link: https://www.econbiz.de/10011291342

Chan, Tat Y.; Wu, Chunhua; Xie, Ying - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 837-850

Persistent link: https://www.econbiz.de/10009384013

Shin, Sangwoo; Misra, Sanjog; Horsky, Dan - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 115-137

Persistent link: https://www.econbiz.de/10009511625

Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587

Persistent link: https://www.econbiz.de/10011532475