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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Brand management
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Advertising
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Schweidel, David A.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
70
Journal of business research : JBR
50
Journal of marketing communications
32
Journal of advertising research
31
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the quarterly review of marketing communications
27
European journal of operational research : EJOR
25
Journal of retailing and consumer services
23
Psychology & marketing
20
Journal of advertising
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of promotion management : JPM
14
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of product & brand management
13
International journal of industrial organization
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
The journal of brand management : an international journal
11
CESifo working papers
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of current issues and research in advertising
10
Journal of marketing
10
Research
10
Young consumers : insight and ideas for responsible marketers
10
Asia Pacific journal of marketing and logistics
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of historical research in marketing
8
Marketing letters : a journal of research in marketing
8
Technological forecasting & social change : an international journal
8
Discussion papers / CEPR
7
International journal of production economics
7
International journal of production research
7
Journal of strategic marketing
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Cogent business & management
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Economics letters
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ECONIS (ZBW)
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1
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
2
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
3
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
4
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
5
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
6
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
7
Real-time bidding in online display advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
8
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
9
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
10
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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