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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Emotion"
~subject:"Theorie"
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Emotion
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Sun, Baohong
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
223
Journal of retailing and consumer services
190
SpringerLink / Bücher
123
Gabler Edition Wissenschaft
121
International journal of hospitality management
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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European journal of operational research : EJOR
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NBER Working Paper
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Europäische Hochschulschriften / 5
86
Discussion paper / Centre for Economic Policy Research
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
81
Psychology & marketing
73
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
70
Journal of economic psychology : research in economic psychology and behavioral economics
68
International journal of industrial organization
65
Springer eBook Collection / Business and Economics
63
Journal of economic behavior & organization : JEBO
62
Journal of marketing research : JMR
60
Economics letters
59
Tourism management : research, policies, practice
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
European journal of marketing : EJM
51
The journal of product & brand management
51
CESifo working papers
50
The journal of brand management : an international journal
48
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
Marketing letters : a journal of research in marketing
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The American economic review
44
The journal of services marketing
43
Discussion papers / CEPR
42
International journal of consumer studies
41
Journal of travel and tourism marketing
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International journal of production research
39
Journal of hospitality marketing & management
38
Operations research
38
Discussion paper
37
Marketing : ZFP ; journal of research and management
36
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ECONIS (ZBW)
69
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1
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
2
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
3
Disentangling preferences and learning in brand choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
Saved in:
4
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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5
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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6
Some customers would rather leave without saying goodbye
Ascarza, Eva
;
Netzer, Oded
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
Saved in:
7
Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong
;
Duan, Jason A.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
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8
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
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9
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
Saved in:
10
Two-sided price discrimination by media platforms
Lin, Song
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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