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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Advertising effects
91
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82
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Internet marketing
72
Online-Marketing
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Tucker, Catherine
9
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5
Schweidel, David A.
5
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4
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4
Wilbur, Kenneth C.
4
Zhu, Yi
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Jerath, Kinshuk
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Lu, Shijie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
412
Journal of business research : JBR
357
Journal of advertising : official publication of the American Academy of Advertising
303
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
255
Journal of marketing communications
228
Journal of advertising
173
Journal of retailing and consumer services
165
Psychology & marketing
157
Journal of promotion management : JPM
148
Journal of marketing research : JMR
125
SpringerLink / Bücher
114
European journal of marketing : EJM
111
Management science : journal of the Institute for Operations Research and the Management Sciences
108
NBER working paper series
97
Marketing : ZFP ; journal of research and management
96
Journal of promotion management : innovations in planning and applied research
95
Journal of marketing
93
International journal of internet marketing and advertising : IJIMA
87
Marketing letters : a journal of research in marketing
87
Working paper / National Bureau of Economic Research, Inc.
85
International journal of hospitality management
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
NBER Working Paper
77
Health marketing quarterly
75
Journal of current issues and research in advertising : JCIRA
75
Journal of consumer research : JCR ; an interdisciplinary bimonthly
73
Journal of historical research in marketing
73
European journal of operational research : EJOR
72
Marketing Science
72
Journal of business ethics : JOBE
70
Jahrbuch der Absatz- und Verbrauchsforschung
68
CESifo working papers
65
Tourism management : research, policies, practice
62
Journal of current issues and research in advertising
59
Discussion paper / Centre for Economic Policy Research
58
International journal of industrial organization
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Research
57
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1
The buffer effect : the role of color when
advertising
exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
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2
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
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3
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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4
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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5
Personalization in email marketing : the role of noninformative
advertising
content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
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6
Real-time bidding in online display
advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
7
The impacts of
advertising
assets and R&D assets on reducing bankruptcy risk
Jindal, Niket
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
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8
The dynamic
advertising
effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
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9
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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10
Correcting audience externalities in television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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