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Design innovativeness and product sales' evolution
Rubera, Gaia - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
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Robust new product pricing
Handel, Benjamin R.; Misra, Kanishka - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
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What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine; Raith, Michael; Selove, Matthew - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
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Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van; Srinivasan, Shuba; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M. - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
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The economics of product variety : a survey
Lancaster, Kelvin - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 189-206
Persistent link: https://www.econbiz.de/10001093006
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Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
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Probabilistic selling for vertically differentiated products with salient thinkers
Zheng, Quan; Pan, Xiajun Amy; Carrillo, Janice E. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 442-460
Persistent link: https://www.econbiz.de/10012038417
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Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin; Dukes, Anthony - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 669-689
Persistent link: https://www.econbiz.de/10012059812