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Elimination-by-cutoffs
Manrai, Ajay K. - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 133-152
Persistent link: https://www.econbiz.de/10001090751
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Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
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The optimality of consumer stockpiling strategies
Meyer, Robert J. - In: Marketing science : the marketing journal of the … 9 (1990) 1, pp. 18-41
Persistent link: https://www.econbiz.de/10001095698
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Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak - In: Marketing science : the marketing journal of the … 10 (1991) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
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Empirical generalizations in the modeling of consumer choice
Meyer, Robert J. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 180-189
Persistent link: https://www.econbiz.de/10001187547
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The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011437602
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 789-803
Persistent link: https://www.econbiz.de/10011409988