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Examining salesperson effort allocation in teams : a randomized field experiment
Li, Jia; Lim, Noah; Chen, Hua - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1122-1141
Persistent link: https://www.econbiz.de/10012405750
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Internet channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang; Lee, Eunkyu - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
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To share or not to share : demand forecast sharing in a distribution channel
Jiang, Baojun; Tian, Lin; Xu, Yifan; Zhang, Fuqiang - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10011584724
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Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie; Yang, Sha - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
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Consumer fit search, retailer shelf layout, and channel interaction
Gu, Zheyin; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 652-668
Persistent link: https://www.econbiz.de/10009787929
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Upstream exploitation and strategic disclosure
Guo, Liang - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 923-938
Persistent link: https://www.econbiz.de/10012305115
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The performance measurement trap
Kuksov, Dmitri; Villas-Boas, J. Miguel - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 68-87
Persistent link: https://www.econbiz.de/10011999552
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Dynamic incentives in sales force compensation
Rubel, Olivier; Prasad, Ashutosh - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 676-689
Persistent link: https://www.econbiz.de/10011534160
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Do bonuses enhance sales productivity? : a dynamic structural analysis of bonus-based compensation plans
Chung, Doug J.; Steenburgh, Thomas J.; Sudhir, K. - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10010358794
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Learning from peers : knowledge transfer and sales force productivity growth
Chan, Tat; Li, Jia; Pierce, Lamar - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 463-484
Persistent link: https://www.econbiz.de/10010402546