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Feit, Elea McDonnell; Berman, Ron - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1038-1058

Persistent link: https://www.econbiz.de/10012147198

Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 828-848

Persistent link: https://www.econbiz.de/10010468385

Abhishek, Vibhanshu; Hosanagar, Kartik; Fader, Peter - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10010497617

Camacho, Nuno; Donkers, Bas; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 305-320

Persistent link: https://www.econbiz.de/10009006845

Howell, John R.; Lee, Sanghak; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 319-334

Persistent link: https://www.econbiz.de/10011459529

Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568

Persistent link: https://www.econbiz.de/10011916547

Spann, Martin; Zeithammer, Robert; Häubl, Gerald - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1058-1070

Persistent link: https://www.econbiz.de/10008821798

Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668

Persistent link: https://www.econbiz.de/10011372806

Meyer, Robert J. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 180-189

Persistent link: https://www.econbiz.de/10001187547

Boldt, Lin; Arora, Neeraj - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 436-452

Persistent link: https://www.econbiz.de/10011695455