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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Dyadic compromise effect
Boldt, Lin; Arora, Neeraj - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 436-452
Persistent link: https://www.econbiz.de/10011695455
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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
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Consumer mental accounts and implications to selling base products and add-ons
Erat, Sanjiv; Bhaskaran, Sreekumar R. - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 801-818
Persistent link: https://www.econbiz.de/10009665097
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Time inconsistency and product design : a strategic analysis of feature creep
Jain, Sanjay - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 835-851
Persistent link: https://www.econbiz.de/10012120913
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Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
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Too much information? : information provision and search costs
Branco, Fernando M. R.; Sun, Monic; Villas-Boas, J. Miguel - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 605-618
Persistent link: https://www.econbiz.de/10011532523
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Pricing and product design for vice goods : a strategic analysis
Jain, Sanjay; Li, Krista J. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 592-610
Persistent link: https://www.econbiz.de/10011916563
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Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.; Wansink, Brian - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 52-58
Persistent link: https://www.econbiz.de/10009511629