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The reach and persuasiveness of viral video ads
Tucker, Catherine - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
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Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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Advertising and demand for addictive goods : the effects of e-cigarette advertising
Tuchman, Anna E. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 994-1022
Persistent link: https://www.econbiz.de/10012147192
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Search advertising : budget allocation across search engines
Zia, Mohammad; Rao, Ram C. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
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Does online word of mouth increase demand? (and how?) : evidence from a natural experiment
Seiler, Stephan; Yao, Song; Wang, Wenbo - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 838-861
Persistent link: https://www.econbiz.de/10011791417
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Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control
Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 862-878
Persistent link: https://www.econbiz.de/10011791423
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Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie; Yang, Sha - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 976-998
Persistent link: https://www.econbiz.de/10011791436