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Chu, Junhong; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 870-893

Persistent link: https://www.econbiz.de/10011617435

Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10011291352

De los Santos, Babur; Koulayev, Sergei - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 542-564

Persistent link: https://www.econbiz.de/10011744817

Chesnes, Matthew; Dai, Weijia; Jin, Ginger Zhe - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 879-907

Persistent link: https://www.econbiz.de/10011791425

Datta, Hannes; Knox, George; Bronnenberg, Bart J. - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10011818438

Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730

Persistent link: https://www.econbiz.de/10012623403

Jiang, Zhenling; Chan, Tat; Che, Hai; Wang, Youwei - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10012504941

Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 789-803

Persistent link: https://www.econbiz.de/10011409988

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754

Persistent link: https://www.econbiz.de/10011372781

Misra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 226-252

Persistent link: https://www.econbiz.de/10012022538