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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,996
Journal of retailing and consumer services
1,931
International journal of consumer studies
766
International journal of hospitality management
741
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
549
Working paper / National Bureau of Economic Research, Inc.
470
NBER Working Paper
410
SpringerLink / Bücher
406
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
394
European journal of marketing : EJM
357
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of travel and tourism marketing
324
Journal of international consumer marketing
322
Tourism management : research, policies, practice
321
Journal of business ethics : JOBE
314
Cogent business & management
311
Journal of marketing management : MM
310
Journal of retailing
303
Journal of marketing communications
298
International journal of retail & distribution management
296
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The international review of retail, distribution and consumer research
290
Applied economics
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
280
International journal of contemporary hospitality management
274
Technological forecasting & social change : an international journal
273
Journal of the Academy of Marketing Science
266
Journal of hospitality marketing & management
263
The journal of services marketing
260
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ECONIS (ZBW)
273
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1
Elimination-by-cutoffs
Manrai, Ajay K.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 133-152
Persistent link: https://www.econbiz.de/10001090751
Saved in:
2
Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
Saved in:
3
The optimality of consumer stockpiling strategies
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10001095698
Saved in:
4
Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
Saved in:
5
Empirical generalizations in the modeling of consumer choice
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 180-189
Persistent link: https://www.econbiz.de/10001187547
Saved in:
6
The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10011437602
Saved in:
7
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
8
Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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9
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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10
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
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