Similar Search Results

Publications Events

Retain my current filters

Search options

Open Access only

Advanced Search history

My EconBiz

Favorites

Sahni, Navdeep S.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 5-32

Persistent link: https://www.econbiz.de/10012183068

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824

Persistent link: https://www.econbiz.de/10011410002

Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931

Persistent link: https://www.econbiz.de/10003780162

Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802

Hansen, Karsten T.; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 656-673

Persistent link: https://www.econbiz.de/10003884999

Louviere, Jordan J.; Swait, Joffre - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 18-22

Persistent link: https://www.econbiz.de/10003973157

Terui, Nobuhiko; Ban, Masataka; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 74-91

Persistent link: https://www.econbiz.de/10008905591

Guadagni, Peter M.; Little, John D. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 29-48

Persistent link: https://www.econbiz.de/10003709026

Chen, Jack Xinlei; Narasimhan, Om; John, George; Dhar, … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 738-755

Persistent link: https://www.econbiz.de/10008652588