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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Online retailing
46
Online-Handel
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Consumer behaviour
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Zeithammer, Robert
5
Adams, Christopher P.
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2
Che, Hai
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Chu, Junhong
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Kim, Jun B.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
392
Journal of business research : JBR
225
Electronic commerce research
136
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
122
International journal of electronic marketing and retailing : IJEMR
105
Management science : journal of the Institute for Operations Research and the Management Sciences
105
Information systems research : ISR
104
Journal of internet commerce
104
International journal of business information systems : IJBIS
80
Journal of retailing
78
European journal of operational research : EJOR
76
Journal of electronic commerce research : JECR
75
International journal of electronic commerce : IJEC
72
International journal of retail & distribution management
71
Journal of management information systems : JMIS
68
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
67
NBER working paper series
67
International journal of internet marketing and advertising : IJIMA
65
The international review of retail, distribution and consumer research
65
Electronic commerce research and applications
63
International journal of hospitality management
63
European research studies
61
International journal of production economics
59
SpringerLink / Bücher
57
Technological forecasting & social change : an international journal
57
Cogent business & management
56
Working paper / National Bureau of Economic Research, Inc.
56
Electronic markets : the international journal on networked business
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
International journal of e-business research : an official publication of the Information Resources Management Association
53
Transportation research / E : an international journal
53
Asia Pacific journal of marketing and logistics
52
International journal of retail and distribution management
52
Psychology & marketing
50
Economics of Peace and Security Journal
49
International journal of consumer studies
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Information systems and e-business management : ISeB
47
NBER Working Paper
47
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ECONIS (ZBW)
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1
Sensor data and behavioral tracking : does usage-based auto insurance benefit drivers?
Soleymanian, Miremad
;
Weinberg, Charles B.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10011999545
Saved in:
2
Consumer
privacy
choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
3
A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011818484
Saved in:
4
Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
Saved in:
5
Competitive imperfect price discrimination and market power
Belleflamme, Paul
;
Lam, Wing Man Wynne
;
Vergote, Wouter
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 996-1015
Persistent link: https://www.econbiz.de/10012305121
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6
Targeting and
privacy
in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel
;
Kumar, Vineet
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
Saved in:
8
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
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9
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
Saved in:
10
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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