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Rao, Raghunath Singh; Schaefer, Richard - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 786-804

Persistent link: https://www.econbiz.de/10010199747

Arifoğlu, Kenan; Deo, Sarang; Iravani, Seyed M. R. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 1016-1029

Persistent link: https://www.econbiz.de/10012305122

Dutt, Pushan; Padmanabhan, V. T. - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 491-512

Persistent link: https://www.econbiz.de/10009160780

Hu, Yansong; Van Den Bulte, Christophe - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 509-533

Persistent link: https://www.econbiz.de/10010402544

Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429

Persistent link: https://www.econbiz.de/10011291342

Narayan, Vishal; Rao, Vithala R.; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 825-842

Persistent link: https://www.econbiz.de/10011410007

Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608

Persistent link: https://www.econbiz.de/10003868077

Gordon, Brett R. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 846-867

Persistent link: https://www.econbiz.de/10003899995

Xiang, Yi; Soberman, David A. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 149-169

Persistent link: https://www.econbiz.de/10008905583

Thaler, Richard H. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10003709023