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Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627

Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587

Persistent link: https://www.econbiz.de/10011532475

Shin, Jiwoong; Yu, Jungju - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 900-922

Persistent link: https://www.econbiz.de/10012668063

Soysal, Gonca P.; Krishnamurthi, Lakshman - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 293-316

Persistent link: https://www.econbiz.de/10009548694

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Chung, Doug J. - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 679-698

Persistent link: https://www.econbiz.de/10010199460

Teixeira, Thales; Picard, Rosalind W.; Kaliouby, Rana el - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 809-827

Persistent link: https://www.econbiz.de/10010468387