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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
273
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273
Internet marketing
92
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91
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Chintagunta, Pradeep K.
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Hauser, John R.
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Tucker, Catherine
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Braun, Michael
7
Iyengar, Radha
7
Kuksov, Dmitri
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Sun, Baohong
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Chan, Tat
6
Liberali, Guilherme
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Meyer, Robert J.
6
Schweidel, David A.
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Sudhir, K.
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Urban, Glen L.
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Van Den Bulte, Christophe
6
Allenby, Greg M.
5
Bronnenberg, Bart J.
5
Desai, Preyas S.
5
Fader, Peter
5
Feinberg, Fred M.
5
Jerath, Kinshuk
5
Lewis, Michael
5
Manchanda, Puneet
5
Salisbury, Linda Court
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Sayedi, Amin
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Wilbur, Kenneth C.
5
Yang, Sha
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Zhu, Yi
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4
Arora, Neeraj
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Dukes, Anthony
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4
Horsky, Dan
4
Iyer, Ganesh
4
Narayan, Vishal
4
Pieters, Rik
4
Rao, Ram C.
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,360
Journal of retailing and consumer services
2,000
SpringerLink / Bücher
1,162
European Journal of Marketing
917
International journal of consumer studies
809
International journal of hospitality management
779
Psychology & marketing
755
NBER working paper series
628
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Journal of Consumer Marketing
569
Working paper / National Bureau of Economic Research, Inc.
541
Journal of advertising research
513
Springer eBook Collection
506
European journal of marketing : EJM
489
Technological forecasting & social change : an international journal
489
Journal of business ethics : JOBE
484
NBER Working Paper
478
Management science : journal of the Institute for Operations Research and the Management Sciences
475
Journal of fashion marketing and management
457
Journal of marketing research : JMR
431
Journal of marketing
427
Asia Pacific journal of marketing and logistics
422
The journal of product & brand management
414
Business strategy and the environment
412
International journal of production economics
405
Journal of marketing management : MM
405
Journal of marketing communications
396
Cogent business & management
395
The journal of brand management : an international journal
382
Marketing Intelligence & Planning
381
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
370
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
370
Tourism management : research, policies, practice
367
Journal of travel and tourism marketing
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Marketing letters : a journal of research in marketing
345
Journal of international consumer marketing
344
International Journal of Retail & Distribution Management
341
Journal of the Academy of Marketing Science
340
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ECONIS (ZBW)
373
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1
Cloak or flaunt? : the
fashion
dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
2
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
3
Competitive targeted
advertising
with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
4
Targeted
advertising
and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
5
Demand dynamics in the seasonal goods industry : an empirical analysis
Soysal, Gonca P.
;
Krishnamurthi, Lakshman
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 293-316
Persistent link: https://www.econbiz.de/10009548694
Saved in:
6
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
7
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
8
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
9
The dynamic
advertising
effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
Saved in:
10
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
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