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Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
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The end of the express road for hybrid vehicles : can governments' green product incentives backfire?
He, Cheng; Ozturk, O. Cem; Gu, Chris; Silva-Risso, Jorge M. - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 80-100
Persistent link: https://www.econbiz.de/10012493745
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Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
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The perils of behavior-based personalization
Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 170-186
Persistent link: https://www.econbiz.de/10008905582
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"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie; Katona, Zsolt; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
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Internet channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang; Lee, Eunkyu - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
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Defensive marketing strategies
Hauser, John R.; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
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A theory of combative advertising
Chen, Yuxin; Joshi, Yogesh V.; Raju, Jagmohan Singh; … - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
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Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 148-165
Persistent link: https://www.econbiz.de/10003858570