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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Sayedi, Amin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Advances in developing human resources : ADHR
261
SpringerLink / Bücher
261
Journal of advertising research
253
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
207
International journal of advertising : the quarterly review of marketing communications
192
Human resource development international : enhancing performance, learning and integrity
179
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of advertising
176
Journal of marketing communications
154
Human resource development review : HRD review
104
Human resource development quarterly
99
Management science : journal of the Institute for Operations Research and the Management Sciences
96
MPRA Paper
91
Journal of vocational behavior
90
NBER working paper series
87
Journal of promotion management : JPM
86
Economics Papers from University Paris Dauphine
81
European journal of marketing : EJM
78
Europäische Hochschulschriften / 5
78
Journal of marketing
77
Journal of historical research in marketing
75
European journal of operational research : EJOR
73
Journal of marketing research : JMR
70
Marketing Science
70
Handbuch Personalentwicklung : die Praxis der Personalbildung, Personalförderung und Arbeitsstrukturierung
68
Working paper / National Bureau of Economic Research, Inc.
68
Human resource development international : HRDI
67
Journal of retailing and consumer services
66
Journal of promotion management : innovations in planning and applied research
65
The journal of management development
65
Springer eBook Collection
64
The international journal of human resource management
64
NBER Working Paper
62
International journal of internet marketing and advertising : IJIMA
61
Organisationsberatung, Supervision, Coaching : OSC
58
International journal of industrial organization
57
Jahrbuch der Absatz- und Verbrauchsforschung
57
Psychology & marketing
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ECONIS (ZBW)
91
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1
Internalization of
advertising
services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
2
Social TV,
advertising
, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
3
Advertising
strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
The buffer effect : the role of color when
advertising
exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
5
In-store
advertising
by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
6
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
Personalization in email marketing : the role of noninformative
advertising
content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
9
Periodic
advertising
pulsing in a competitive market
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10009614322
Saved in:
10
Real-time bidding in online display
advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
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