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The benefit of uniform price for branded variants
Chen, Yuxin; Cui, Tony Haitao - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Signaling through pricing by service providers with social preferences
Jiang, Baojun; Ni, Jian; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 641-654
Persistent link: https://www.econbiz.de/10010468414
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Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain; Chandon, Pierre - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 465-486
Persistent link: https://www.econbiz.de/10012294674
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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A market response model for coupon promotions
Neslin, Scott A. - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
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The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun; Park, Young-Hoon - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
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Expected firm altruism, quality provision, and brand extensions
Rotemberg, Julio - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 325-341
Persistent link: https://www.econbiz.de/10009736687