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Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123

Persistent link: https://www.econbiz.de/10011645782

Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 177-199

Persistent link: https://www.econbiz.de/10011864708

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754

Persistent link: https://www.econbiz.de/10011372781

Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Yazdani, Elham; Gopinath, Shyam; Carson, Steve - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 838-851

Persistent link: https://www.econbiz.de/10011951305

Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730

Persistent link: https://www.econbiz.de/10012623403

Chevalier, Judith A.; Dover, Yaniv; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 688-709

Persistent link: https://www.econbiz.de/10011951214

Park, Sungsik; Shin, Woochoel; Xie, Jinhong - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 481-507

Persistent link: https://www.econbiz.de/10012594009

Wang, Xin; Mai, Feng; Chiang, Roger H. L. - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 449-458

Persistent link: https://www.econbiz.de/10010370697

Albuquerque, Paulo; Pavlidis, Polykarpos; Chatow, Udi; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 406-432

Persistent link: https://www.econbiz.de/10009562955