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The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter; Papies, Dominik; Heerde, Harald J. van - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1115-1122
Persistent link: https://www.econbiz.de/10009427793
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Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
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The strategic impact of references in business markets
Godes, David - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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The perils of behavior-based personalization
Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 170-186
Persistent link: https://www.econbiz.de/10008905582
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"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie; Katona, Zsolt; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
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Internet channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang; Lee, Eunkyu - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540