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Testing models of strategic behavior characterized by conditional likelihoods
Otter, Thomas; Gilbride, Timothy J.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 686-701
Persistent link: https://www.econbiz.de/10009299475
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Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten; Pauwels, Koen; Arts, Joep - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
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Converting pirates without cannibalizing purchasers : the impact of digital distribution on physical sales and Internet piracy
Danaher, Brett; Dhanasobhon, Samita; Smith, Michael D.; … - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1138-1151
Persistent link: https://www.econbiz.de/10008821773
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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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Competition in corruptible markets
Singh, Shubhranshu - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.; Bart, Yakov - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
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The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T.; Butt, Moeen Naseer - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 484-504
Persistent link: https://www.econbiz.de/10011884387
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Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 448-451
Persistent link: https://www.econbiz.de/10012212466