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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Godes, David
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
281
Technological forecasting & social change : an international journal
179
Journal of retailing and consumer services
175
International journal of hospitality management
129
Tourism management : research, policies, practice
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
International journal of business information systems : IJBIS
97
Information systems research : ISR
94
European journal of operational research : EJOR
84
Electronic commerce research
82
Journal of information & knowledge management : JIKM
82
International journal of production research
81
SpringerLink / Bücher
78
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Psychology & marketing
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of management information systems : JMIS
67
International journal of internet marketing and advertising : IJIMA
65
International journal of contemporary hospitality management
61
Journal of marketing communications
57
Journal of hospitality marketing & management
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
Journal of travel and tourism marketing
52
Information systems and e-business management : ISeB
49
Decision support systems : DSS ; the international journal
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of marketing
48
Industrial marketing management : the international journal for industrial and high-tech firms
46
IEEE transactions on engineering management : EM
45
Management information systems : mis quarterly
43
Cogent business & management
42
Journal of electronic commerce research : JECR
41
Information technology and management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of advertising research
39
Electronic commerce research and applications
37
International journal of advertising : the review of marketing communications
37
Journal of internet commerce
37
International journal of production economics
36
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ECONIS (ZBW)
61
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1
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
2
The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh
;
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
Saved in:
3
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
4
Sequential and temporal dynamics of online opinion
Godes, David
;
Silva, José C.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 448-473
Persistent link: https://www.econbiz.de/10009562950
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
7
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
8
Idea generation, creativity, and prototypicality
Toubia, Olivier
;
Netzer, Oded
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011645742
Saved in:
9
A structured analysis of unstructured big data by leveraging cloud computing
Liu, Xiao
;
Singh, Param Vir
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 363-388
Persistent link: https://www.econbiz.de/10011498914
Saved in:
10
Mine your own business : market-structure surveillance through text mining
Netzer, Oded
;
Feldman, Ronen
;
Goldenberg, Jacob
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
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