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Gordon, Brett R.; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 452-470

Persistent link: https://www.econbiz.de/10011291340

Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608

Persistent link: https://www.econbiz.de/10003868077

Gordon, Brett R. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 846-867

Persistent link: https://www.econbiz.de/10003899995

Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 422-437

Persistent link: https://www.econbiz.de/10003984300

Xiang, Yi; Soberman, David A. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 149-169

Persistent link: https://www.econbiz.de/10008905583

Dutt, Pushan; Padmanabhan, V. T. - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 491-512

Persistent link: https://www.econbiz.de/10009160780

Thaler, Richard H. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10003709023

Arifoğlu, Kenan; Deo, Sarang; Iravani, Seyed M. R. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 1016-1029

Persistent link: https://www.econbiz.de/10012305122

Dzyabura, Daria; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 417-441

Persistent link: https://www.econbiz.de/10012038401

Xu, Zibin; Dukes, Anthony - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 669-689

Persistent link: https://www.econbiz.de/10012059812