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S-D logic research directions and opportunities : the perspective of systems, complexity and engineering
Ng, Irene; Badinelli, Ralph D.; Polese, Francesco; Di … - In: Marketing theory 12 (2012) 2, pp. 213-217
Persistent link: https://www.econbiz.de/10009571596
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Value, values, symbols and outcomes
Domegan, Christine; Haase, Michaela; Harris, Kim; … - In: Marketing theory 12 (2012) 2, pp. 207-211
Persistent link: https://www.econbiz.de/10009571600
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Value co-creation in service logic : a critical analysis
Grönroos, Christian - In: Marketing theory 11 (2011) 3, pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
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Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.; Saren, Michael; Pels, Jaqueline - In: Marketing theory 11 (2011) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.; Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
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Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593