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Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian; Tadajewski, Mark - In: Marketing theory 11 (2011) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
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Know your customer : client captivation and the epistemics of market research
Nilsson, Johan - In: Marketing theory 19 (2019) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
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Assembling market representations
Diaz Ruiz, Carlos Adrian - In: Marketing theory 13 (2013) 3, pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
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Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice; Larsen, Gretchen - In: Marketing theory 19 (2019) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
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Constructing the object of research in the manner of Piet Mondrian : an integrative epistemology for consumer research
Pomiès, Anissa; Tissier-Desbordes, Elisabeth - In: Marketing theory 16 (2016) 3, pp. 279-298
Persistent link: https://www.econbiz.de/10011613534
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Markets and marketing research on poverty and its alleviation : summarizing an evolving logic toward human capabilities, well-being goals and transformation
Sridharan, Srinivas; Barrington, Dani J.; Sounders, … - In: Marketing theory 17 (2017) 3, pp. 323-340
Persistent link: https://www.econbiz.de/10011824989
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Nosenography : how smell constitutes meaning, identity and temporal experience in spatial assemblages
Canniford, Robin; Riach, Kathleen; Hill, Tim - In: Marketing theory 18 (2018) 2, pp. 234-248
Persistent link: https://www.econbiz.de/10011894363
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The construction of marketing measures : the case of viewability
Cluley, Robert - In: Marketing theory 18 (2018) 3, pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
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Positioning and relating : market boundaries and the slippery identity of the marketing object
Finch, John H.; Geiger, Susi - In: Marketing theory 10 (2010) 3, pp. 237-251
Persistent link: https://www.econbiz.de/10008695978