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~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Houston, Michael J."
~person:"Laroche, Michel"
~person:"Learned, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Roehm, Michelle L."
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Book section"
~type_genre:"Reprint"
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Konsumentenverhalten
Markenartikel
Consumer behaviour
4
Brand management
3
Markenführung
3
Marketing management
2
Marketingmanagement
2
Alkoholfreies Getränk
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Frauen
1
Markentransfer
1
Non-alcoholic beverage
1
Relationship marketing
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Houston, Michael J.
Laroche, Michel
Learned, Andrea
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Roehm, Michelle L.
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
3
Barnard, Neil
2
Ehrenberg, Andrew S. C.
2
Farr, Andy
2
Baldinger, Allan L.
1
Berry, Lisette
1
Blair, Edward
1
Bloom, Helen
1
Dowling, Grahame R.
1
Dyson, Paul
1
Echambadi, Raj
1
Heckler, Susan E.
1
Hollis, Nigel S.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Miller, Stephen
1
Park, Jon-won
1
Pullins, Ellen
1
Roehm, Harper A.
1
Romaniuk, Jenni
1
Scriven, John
1
Stockdale, Mark
1
Uncles, Mark
1
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Measuring and managing brands
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
4
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Brands and brand management : contemporary research perspectives
2
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Marketing and multicultural diversity
2
The evolution of brands : from signals of quality to storehouses of trust
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of brand relationships
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of international marketing
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theory in economic anthropology
1
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ECONIS (ZBW)
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
2
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
3
How to market to women by humanising your
brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
4
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
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