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~isPartOf:"Measuring and managing brands"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenartikel
Consumer behaviour
10
Brand management
7
Markenführung
7
Brand
6
Marketing management
5
Marketingmanagement
5
Advertising planning
2
Brand extension
2
Markentransfer
2
Target group
2
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2
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1
Alkoholfreies Getränk
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Beziehungsmarketing
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Brand image
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Competitive strategy
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Fast Food
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Fast food
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Frauen
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Kanada
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Non-alcoholic beverage
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Product differentiation
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Produktdifferenzierung
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Relationship marketing
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Wettbewerbsstrategie
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Women
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12
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Farr, Andy
2
Keller, Kevin Lane
2
Aaker, David A.
1
Baldinger, Allan L.
1
Barnard, Neil
1
Berry, Lisette
1
Blair, Edward
1
Bloom, Helen
1
Dyson, Paul
1
Echambadi, Raj
1
Ehrenberg, Andrew S. C.
1
Hollis, Nigel S.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Learned, Andrea
1
Miller, Stephen
1
Park, Jon-won
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Pullins, Ellen
1
Roehm, Harper A.
1
Roehm, Michelle L.
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Stockdale, Mark
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Measuring and managing brands
The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
18
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Brand management ; Vol. 1
10
Brand management ; Vol. 4
10
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Corporate brand and corporate reputation
6
International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
Marketing-mix strategies - product strategy and promotion strategy
4
Global-local consumption
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The later years of the International Accounting Standards Committee
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Accounting theory ; Vol. 3
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
1
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ECONIS (ZBW)
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date (oldest first)
1
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
2
Brand
salience versus
brand
image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
-
2009
Persistent link: https://www.econbiz.de/10003784863
Saved in:
3
Brand
attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
4
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
5
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
6
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
7
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
8
Does your
brand
have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
9
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
10
Acceptance of
brand
extensions : interactive influences of product category similarity, typicality of claimed benefits, and
brand
relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
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