This research intends to develop and corroborate the structural anatomy of service fairness perceptions, relationship quality in conjunction with customer loyaltyin commercial banks. This study inspects the intervening mechanism of trustworthiness between service fairness and relationship...

The aim of this research study is to determine the satisfaction level of banking customers regarding quality of different services provided by their bank and their loyalty with the respective bank. Service quality is studied within a spectrum of different dimensions. An effort is also made to...

Corporate social responsibility plays a significant role in getting sustainable edge over competitors, gaining profits and enhancing business affairs with customers. The purpose of the study is to analyze the perception of consumers regarding the CSR and its impact on customers' loyalty while...