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The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 8, pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Psychology & marketing 32 (2015) 10, pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
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On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.; Leischnig, Alexander; Muller, Brigitte; … - In: Psychology & marketing 32 (2015) 8, pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
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Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue; Braig, Bridgette M. - In: Psychology & marketing 32 (2015) 7, pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
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Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu; Guesalaga, Rodrigo - In: Psychology & marketing 34 (2017) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
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The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin - In: Psychology & marketing 34 (2017) 10, pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
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The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus; Strandberg, Carola; Oghazi, Pejvak; … - In: Psychology & marketing 34 (2017) 12, pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
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Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & marketing 35 (2018) 12, pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
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The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10011970115