Narrow search
Showing 1 - 10 of 59
Cover Image
Multisensory design : reaching out to touch the consumer
Spence, Charles; Gallace, Alberto - In: Psychology & marketing 28 (2011) 3, pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Cover Image
Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Zhang, Hao; Bai, Xiaofei; Ma, Zengguang - In: Psychology & marketing 39 (2022) 11, pp. 2171-2183
Persistent link: https://www.econbiz.de/10013465156
Cover Image
Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Post, Ruben A. G.; Blijlevens, Janneke; Hekkert, Paul; … - In: Psychology & marketing 40 (2023) 6, pp. 1249-1262
Persistent link: https://www.econbiz.de/10014291862
Cover Image
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt; Sauer, Nicola E. - In: Psychology & marketing 33 (2016) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Cover Image
Brand identification by product design : the impact of evaluation mode and familiarity
Herm, Steffen; Möller, Jana - In: Psychology & marketing 31 (2014) 12, pp. 1084-1095
Persistent link: https://www.econbiz.de/10010465123
Cover Image
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van; Lieven, Theo; Herrmann, Andreas; … - In: Psychology & marketing 32 (2015) 4, pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Cover Image
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Cover Image
Product design : preference for rounded versus angular design elements
Westerman, Steve J.; Gardner, Peter H.; Sutherland, Ed J.; … - In: Psychology & marketing 29 (2012) 8, pp. 595-605
Persistent link: https://www.econbiz.de/10009575071
Cover Image
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.; Herrmann, Andreas; Befurt, Rene; … - In: Psychology & marketing 29 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Cover Image
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas - In: Psychology & marketing 29 (2012) 6, pp. 422-433
Persistent link: https://www.econbiz.de/10009554787