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Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.; Mishrab, Aditya Shankar; Tiamiyu, … - In: Psychology & marketing 35 (2018) 11, pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
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Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: Psychology & marketing 39 (2022) 11, pp. 2130-2152
Persistent link: https://www.econbiz.de/10013465151
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Communicating a key benefit claim creatively and effectively through five conveyor properties
Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10011637190
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Internal marketing, employee customer-oriented behaviors, and customer behavioral responses
Park, Jong Hee; Thi Bich Hanh Tran - In: Psychology & marketing 35 (2018) 6, pp. 412-426
Persistent link: https://www.econbiz.de/10011970143
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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Moving up in taste : enhanced projected taste and freshness of moving food products
Gvili, Yaniv; Tal, Aner; Amar, Moty; Wansink, Brian - In: Psychology & marketing 34 (2017) 7, pp. 671-683
Persistent link: https://www.econbiz.de/10011738048
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Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190